Bird's Eye View
SAFECON and Exhibition industry of Bangladesh

Md. Faizul Alam
Managing Director
Savor International limited
SAVOR International Limited is an exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars. SAVOR is an interface between Government, business, academia, society and media etc. SAVOR hosts large scale exhibitions and conferences across the country every year; thereby enabling trade across multiple industry verticals.
Backed by an experienced team of professionals, SAVOR has been organized SAFECON for 6 years to create a comprehensive showcase on Safe & Sustainable Construction, Building Materials, Method, Equipment & Real Estate Sectors as well as Power-Gen, Renewable Energy, Safe HVACR, and Water Management.
Md. Faizul Alam, Managing Director of Savor International Limited, is the mastermind behind SAFECON. He shared his view on SafeCon and Exhibition Industry of Bangladesh in this segment for the readers of GreenScape Bangladesh.
What is the idea behind SAFECON?
The main idea behind SAFECON is to showcase of the Safe & Sustainable Construction & Building Materials, Method, Equipment& Real Estate sectors in Bangladesh. SAFECON is an exclusive business platform where different organization from domestic and international market will gain access to demonstrate their products and solutions that will help to design and build safe and sustainable infrastructures.
What are the co-related segments of SAFECON and why these are correlated within this exposition?
The Correlated Segments of SAFECON are, Power-Gen, Renewable Energy Show, Water Management Show and Safe HVACR. All these topics and cores are directly related with Construction, Infrastructure and Development. This is one of the reasons why these segments are concurrent with SAFECON. Besides, another most important reason of co-locating these segments is to get common visitors and make the exposition more worthy to the visitors. For an example, a buyer coming from RMG industry in procurement side, beside particular requirement, there might have a scope to get some more relevant products together that may require in near future.
How SAFECON creates impact on the infrastructure and development industry of Bangladesh?
Efficient infrastructure is a prerequisite and critical in the support of development and it becomes the prime concern for the development of Bangladesh. Like many other developing countries, Bangladesh is in need of safe, sustainable, energy efficient materials to fulfill the increasing demand of infrastructural development.
SAFECON assimilates the finest global brands, private and government bodies, engineers, construction companies, developers, architects, and designers, on one platform to display and source products and services pragmatically and unleashed multiple business opportunities to the national and international participants of different countries. SAFECON is a platform with the primary objective to exchange and share information on techno-commercial advancements, industry trends and innovative concepts related to materials, machinery, methods, and projects.
This exhibition helps to create the Industry Transformation Map (ITM) with the related industry community as it brings all the renowned companies under one umbrella .It serves as a blueprint that encompasses strategies for productivity improvement, innovation and the right skills to drive future industry growth.

Do you have any plan to expand SAFECON to other countries?
Yes, we already have similar exhibition in Nepal and Myanmar, not SAFECON, in different names but representing the same industry. We have our plan to bring SAFECON to Sri Lanka and Bhutan very soon. As Savor is originated from Bangladesh, We would prefer to flourish to the countries where Bangladeshi manufacturers have got the scope to penetrate to those markets. And definitely we would like to have a expansion.
Can you share from which part of the world the exhibitors are joining most in SAFECON?
Mostly from India, China, Singapore, Taiwan, Thailand, Malaysia etc. I mean from South East Asia. Besides, we also get exhibitors from UAE, Korea, Italy, Germany, France, UK, Japan and other regions of the world as well. Generally, any relevant organization that has got the interest to flourish in Bangladesh market can join in SAFECON.
How do they stand out in the market and competition?
Our Integrated Marketing Communication approach for any Exhibition is totally distinctive and in detail, to get more visitors from industry and buying community. We try to do the communication very much target audience oriented. We strongly believe, getting right visitors is the most important part of any exhibition. Therefore, we are very uncompromising on that particular issue.
We have a dedicated B2B team that helps our National & International Exhibitors to arrange fruitful B2B Meetings. Before the Exposition, we prepare B2B meeting chart for every individual exhibitor and send it to them. That is the USP of SAFECON I must say.
We keep multiple relevant seminars, bringing top personalities and panelist as speaker. These seminars are mostly pre-registered and we get houseful audience of Every session. Basically people from the industry enroll there as participant. All there seminars are free, no charge to attend but pre-registration basis.
Starting from a digital registration process to the show and session, we always try to make it a very much industry oriented platform with a high gathering and traffic of all the stakeholders of the industry.

Where do you see Bangladesh exhibition industry in the coming years?
Bangladesh is a developing country with emerging economy and high potential. The economic growth is significantly high for Bangladesh now. And Bangladesh is a country of large number of workforce, a desired manufacturing hub for the world. Apart from RMG, Pharmacy, Jute, Leather etc. Bangladesh is doing very well in other manufacturing sectors like, Agro Processing, Electronics Manufacturing, Shipbuilding and entire Maritime Industry and many more. Therefore, exhibition industry in Bangladesh is getting big to bigger every day. New expositions and organizers are coming with new shows. I believe Bangladesh will be noticeably important place for doing exhibitions among Southeast Asia region.
What is your suggestion for the newcomers who wants to start exhibition business?
Patience is very important for this industry. A new organizer can’t flourish overnight. It’s all about getting trust and loyalty from National & International exhibitors and associate partners. And moreover, it’s a very creative industry. Continues value innovation is must for this industry. If anyone can keep these issues in mind and try to become organizer, enough room to play!




